Naty care and hygiene products

Everything you need to know about Naty

Naty is a Swedish brand specialising in hygiene and care products for babies and women. It was founded in 1994 by Marlene Sandberg, a lawyer and mother. To this day, the brand remains focused on the question of whether everyday care can be done differently.

How did Naty’s story begin?

It all began in 1994 with a simple question: Can everyday personal care be done differently? The question was posed by Marlene Sandberg, a lawyer and mother from Sweden. Her starting point was nappies.

After five years of research and development, she launched Naty onto the market. Her idea grew into a company. The question she asked back then continues to guide the company to this day. The company now produces products for babies and women, ranging from nappies and wet wipes to period products.

What does Naty focus on during product development?

The materials are the starting point for every product. The company looks for alternatives to conventional materials. Every new material must then pass a test: does it work in the finished product?

This involves properties that you notice straight away when changing nappies. These include softness, absorbency, breathability, fit and protection.

Naty sees progress as a practical process with clear steps: finding a better material, testing it, improving the product. Then the cycle starts all over again. Existing products are also continually put through their paces, right down to the finer details and the evidence behind them.

Key facts about Naty at a glance

• Naty is a brand from Sweden.
• The brand was founded in 1994 by Marlene Sandberg, a lawyer and mother.
• The brand’s launch was preceded by five years of research and development.
• The range includes hygiene and care products for babies and women.
• Softness, absorbency, breathability, fit and protection are key considerations in the development process.
• The main product categories are nappies, wet wipes and feminine hygiene products.

What Naty products can you find here?

The brand develops products for nappy-changing, daily baby care and feminine hygiene. It all started with nappies. Today, the range is much broader and covers many everyday situations with a baby.

You’ll find a selection of baby care products here. You can see which products are currently available right here in this category.